The RETHINK logo was designed with intention.
My dear and incredibly skilled graphic designer friend Nicole Wilson, owner of Inspired Indigo (www.inspiredindigoshop.com), designed the RETHINK logo.
Nicole listened to me talk about my new business and latched on to my "sort, reduce, place, use" words and incorporated them into the logo itself.
Let's unpack that phrase. Sort. Reduce. Place. Use.
To get a handle on your stuff you need to give focus and time to each of these four words.
Sort. Reduce. Place. Use.
You must know what you have; it is frequently helpful to have less of it; you must decide where you want to keep it; then you must be able to find it when you need it.
These four things come easily to me. I do them almost without thinking in my home and office. I have all my life. But not everyone can, or does, and not necessarily easily.
The statistics are startling.
There are 300,000 items in the average American home. The average American woman owns 30 outfits (up from 9 in 1930). Consumers in the U.S. (a country with roughly 3% of the world’s children) purchase 40% of the world’s toys. (Boston Globe).
We really are a society of consumers.
As of 2020, the U.S. population increased their rental storage by more than 10% since 2010, and the self-storage industry has grossed over $30 billion in revenue (InvestmentBank.com). This excess has even led to reality-TV shows like A&E Network's Storage Wars, which depicts what can happen when people don't pay their rental fees on those storage units.
If I were a different person, I would buy a self-storage facility and help you keep all that stuff.
But that is simply not what I want for you, dear reader.
Having lots of stuff does not buy you peace or happiness.
Having lots of stuff causes stress – if not for you, then for the people that must go through your stuff when you are gone. Read my blog post on that here.
I believe life is more peaceful and more happy when you gain control of your stuff.
Gretchen Rubin writes in her book Outer Order, Inner Calm, “In the context of a happy life, a messy desk or a crowded coat closet is a trivial problem – yet getting control of the stuff of life often makes it easier to feel more in control of our lives generally.”
If you are a person with stuff, who seemingly cannot find bottom and are always searching for the thing you need, I want to help sort, reduce, and place your things, so that you can use them when you need them.
Helping you know what you have and have what you want is what RETHINK is about.
Rethink how you think about your stuff and consider if you really need it all.
Are you controlling your stuff, or is it controlling you?
When you're ready to tackle your tough organization project, I am here to help you learn how.
Let's RETHINK organization together.
For more information, visit the RETHINK website today.
Mandy Thomas is a professional organizer fulfilling her lifelong passion for creating order out of chaos. She finds joy in helping people tackle their most overwhelming spaces and collections to create the optimal living space and enjoy their homes.
RETHINK organization is on a mission to help you develop long-term patterns of organization that you can maintain and feel good about long after our work together is done.
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